Well known in the
International floral community, Allied Florists of Houston is proud to
count J. Keith White AIFD as one of it's members.
J. Keith White AIFD
As a visionary of flowers, J. Keith White, combines modern and
traditional floristry into an art form that welcomes the great
diversity of our lives and environment. Partner and Design Director of
AANDK Productions, a special events company for retail, corporate and
trade clients; Keith is known for extraordinary designs. No stranger to
the news media, Keith's programs and projects have been covered by
broadcast, Internet and print journalism, over two decades.
Keith's talents as a designer and communicator
have been
recognized throughout the industry. Each year Keith is asked to
participate in many programs, workshops and symposiums. While Keith is
known for his flair, showmanship and professionalism, his programs also
present meaningful educational content.
His dedication to the floral industry is seen
through his
extensive involvement in Texas State Florists' Association, Allied
Florists' of Houston, where he was awarded Member of the Year 1996, and
served as one of the Directors of AIFD South Central Regional Chapter
through 1999. In 2004 Keith served as a FTD sponsored jury staff member
for the Interflora World Cup held in Melbourne Australia.
Through Keith's roles as a member of AIFD, the
California Cut Flower Commission Education & Outreach Team, and FTD
Education Design Team, Keith has defined and redefined floristry, not
as an independent art form, but a service of luxury merchandise in a
global marketplace.
- AFH Member of the Year - 1996
- AFH Houston Cup 1992/AFH
Designer of The Year - 1992
- TSFA Texas Cup - 1993
- Tournament of Roses floats - China Airlines
1994 & Costa Rica 1996
- TSFA Texas Cup Advisory Board - 1994
- TSFA Texas Cup Chair - 1996 & 1997
- AFH Houston Cup Chair - 1995 & 1996
- FTD Master Certification - 1993
- AIFD 1996-1997 AIFD
National Symposium design program presenter
- California Cut Flower Commission (CCFC)
Living with Flowers, American Floral Trends Forecast - 2006.

2007 Rose
Parade
Grand Marshall - George Lucas |
|

2007 Rose Parade
FTD's "Jewels of Nature" |
Driving force leaves a floral
legacy:
Els Hazenberg, who for decades has decorated antique cars for the Rose
Parade, has chosen a replacement to take the wheel.
Hazenberg's handpicked successor, highly respected Texas
floral designer Keith White
By Joe Mathews, Times Staff Writer
January 1, 2007
In the world that is the
Tournament of Roses, the retirement of Els Hazenberg — official
decorator of the antique cars that ferry Rose Parade dignitaries —
feels like an earthquake.
The parade has printed special pins to commemorate her creative work. A
museum-style poster sits on an easel at the entrance to the tent where
she decorated all weekend, chronicling the history of her unique parade
craft. After three years of practice, a replacement is ready.
"IIt has enriched our lives to be part of the Rose Parade," said
Hazenberg, 64, who is assisted in her work by her husband, George, 73,
an orchid grower in the Netherlands. "But at a certain age, you need to
throw it over to a younger person."
For nearly three decades, the Hazenbergs have traveled from their home
in the Dutch city of Aalsmeer so that Els can design floral displays
for the automobiles that carry the parade grand marshal, Tournament
president and Pasadena mayor.
It used to be that florists simply covered parade cars with a floral
blanket, the kind that might be found on a casket. But over the years
Hazenberg, with her detailed notes and planning, has turned car
decorating into high art — and brought her European cachet to Pasadena.
Her retirement is a jolt to Tournament traditionalists. The
white-suited guardians of the Rose Parade pride themselves on upholding
tradition, and the annual festival is governed by a complex bureaucracy
of volunteer committees that can make the slightest shift feel like a
revolution.
The Tournament of Roses selects the president of each parade eight
years in advance, considered barely enough time to prepare for the
role. And many of the odd jobs the parade has spawned — floral glue
mixer, float driver — require such specialized skills that they change
hands about as often as a Supreme Court seat.
Hazenberg's handpicked successor, highly respected Texas floral
designer Keith White, 48, is spending his third year working alongside
her, smoothly completing the transition of power.
"We're bringing in the younger generation," said John Delgatto,
chairman of the committee that oversees the official cars. "But it's
our hope that Els and George will be coming back and doing some
consulting."
Hazenberg was living in Aalsmeer, site of the largest flower auction in
the world, when a floral designer friend invited her to attend the 1977
Rose Parade. She was intrigued by the possibility of decorating a
float, but figured such a task was unworkable for someone living
overseas. Instead, she asked parade officials if she could come back
the next year and decorate the official cars. They agreed.
Hazenberg brought Dutch floral discipline to her car designs,
decorating in a style used at the summer floral festivals in her native
country.
She mixes California roses with tulips and other flowers provided by
Dutch growers, who sponsored her work in Pasadena for many years. FTD
now sponsors the car flowers. She keeps flowers of similar colors and
types together, slightly changing shades to create drama and the
feeling of motion.
To make sure all the colors match, Hazenberg sometimes advises
dignitaries who ride in the cars on what to wear.
Hazenberg says her longevity in the parade is based on strong
relationships with the car collectors who donate their vehicles for the
New Year's Day festivities. She is careful to ensure the cars, worth
hundreds of thousands of dollars, aren't damaged.
To do that, she creates blocks of green floral foam, soaks them in
water, wraps them in moss, and ties them to the exterior of a car with
electrical cords. The tying process alone takes a full day. The foam
prevents the flowers from scratching the cars and the water inside the
foam keeps the flowers fresh.
The foam process is only part of the Hazenbergs' routine. At 3 p.m.
each New Year's Eve (midnight in the Netherlands), they toast the new
year in their tent. The occasion, at first small and informal, has
become a big party attended by dozens of parade volunteers, many of
whom are too busy working at midnight in Pasadena to raise a glass.
The Hazenbergs have also developed a close-knit group of Pasadena
friends and co-workers. Katie Miller, a Catalina Island schoolteacher,
has been making signs for the cars — spelling out "Grand Marshal,"
"Mayor" or "President" in onion seeds and rice — for 28 years.
"We're like a family that sees each other the same three or four days
every year," Miller said.
Hazenberg had talked about retiring for five years, but it took her
time to find the right replacement. Top floral designers constantly
travel to the next big show. White is a fellow globe-trotter who met
Hazenberg when they made a TV special on flowers in Nebraska. White has
visited the Hazenbergs in the Netherlands, and the two designers share
similar views on color.
White and Hazenberg prepare for the parades like obsessive football
coaches, studying pictures of previous designs and using computer
software to design their arrangements.
"Els has kept such incredible logs of her work," White said.
The Hazenbergs said that despite their retirement, they planned to
return to Pasadena to watch parade-related events that their floral
work has left them no time to see. They expect to stop by the
decorating tent as well.
"Once you're in the floral industry," Els Hazenberg said, "you can
never leave it."
SOURCE: www.latimes.com
PASADENA - The name Els Hazenburg may not ring
any bells in connection with the Rose Parade, but anyone who's watched
it over the past 30 years has seen her work.
The vehicles carrying the grand marshal,
Tournament of Roses president and the mayor, be they horse-drawn
carriages, cars or buses, have long been decorated by Hazenburg and her
husband, George.
Every year since 1978, the couple has left
their home, Aalsmeer in the Netherlands, to spend the last two weeks of
December in Pasadena designing and applying the floral decorations on
vehicles carrying parade VIPs.
But this is their last year on the job.
George Hazenburg, 73, said the decision to
quit after this year was his wife's, but he agrees with it.
"It's 30 years," he said. "If you're lucky,
that's a third of your lifetime. At a certain moment you have to be
realistic. You have to say you're getting older.
"There's a younger generation coming and you
have to allow them to get in. If you stick to where you are, they don't
have a chance. So it's a normal thing in life. I feel OK with it," he
said.
Using her experience as a floral designer, Els
Hazenburg, 64, introduced a new style for decorating vehicles.
"They just had garlands on the cars, a very
simple decoration," she said. "In Holland, we are used to decorating
cars for flower parades."
She pioneered a method that involves placing
soft foam on vehicles, to protect the paint, topped by blocks of wet
sod. The flowers go in the sod, where they absorb the moisture and stay
fresh.
"It's very important to tie \ to the cars
without scratching them," Hazenburg said. "Those cars are very
valuable; they're worth millions."
Hazenburg saw her first Rose Parade in 1977.
"I thought it was wonderful," she said. "I was
overwhelmed by it. The floats were just very impressive. We have flower
parades in Holland, but on a much smaller scale.
"I am very impressed by the animation, that's
wonderful. Because we don't have that at ours - it would be too
expensive."
Keith White, 48, from Houston, an FTD design
instructor the Hazenburgs trained for two years, will succeed them. FTD
has sponsored the Hazenburgs for the past 15 years.
"The most important thing I learned from them
is we're working with some cars worth up to a $1 million," White said,
"so it's to focus and take care of the cars."
This year they're decorating a 1925 tour bus,
a 1911 Pope-Hartford Model Y and a 1907 Thomas Flyer Model 36.
While the couple will return next year to see
friends and watch the parade, Els Hazenburg said she will miss working
with tournament volunteers.
"What I like very much is the dedication of
the people," she said. "All the volunteers, the way they are gluing
flowers and seeds to the floats. Everybody is working together to get
this parade on the streets."
SOURCE: www.pasadenastarnews.com